1. Procedure Title
Name of the Process: Updating Meta Descriptions and Titles
2. Purpose
Brief Description: Ensure accurate and optimized meta titles and descriptions for SEO.
3. Scope
Involved Areas: Content team. Anyone within Authority Solutions® involved in web optimization.
4. Responsibilities
Roles and Responsibilities:
SEO Specialist: Research and update meta tags.
Content Writer: Ensure titles and descriptions match page content.
5. Definitions and Key Terms
Glossary:
Meta Title: The title of a web page shown in search engine results.
Meta Description: A brief description shown below the title in search results.
6. Procedure Details
Step-by-Step Procedure:
Remember this rule:
– The ideal character count for a meta title is between 50 to 60 characters.
– The ideal character count for a meta description is between 150 to 160 characters.
1st Step – Open client’s content management workbook
2nd Step – Locate the meta-title and meta-description section
3rd Step – Make sure to put the clients company or name after the Meta-title (Separate by a vertical bar = |
4th Step – Check the word count of the selected file’s meta-title and description
Note: You can also use meta-description customizer AI to be more efficient.
7. Safety and Compliance Measures
Applicable Regulations: Ensure meta tags comply with Google’s best practices to avoid penalties.
8. Quality Control and Evaluation Metrics
Performance Indicators:. Higher ranking for target keywords.
9. Exception and Problem Handling
If rankings drop after updates, revert to previous titles/descriptions and reanalyze keywords.
10. Documentation and Record Keeping
Documentation Requirements:
Keep records of updated meta tags in a shared AS spreadsheet.
Track changes and performance in monthly reports.
11. Procedure Review and Update
Review Frequency: Annually or after major Google algorithm updates.