1. Procedure Title
Name of the Process: Google Business Profile (GBP) Social Media Banners Creation
2. Purpose
Brief Description: Google Business Profile (formerly Google My Business) cover photos are shown prominently in Google Search, and are often the first images users see upon viewing a profile. Ensuring that your Google My Business photos are optimized can have a positive impact on visibility and rankings in search.
3. Scope
Involved Areas: Graphics
4. Responsibilities
Roles and Responsibilities:
- Graphics: to show on how to create the cover for GBP (Google Business Profile) Social Media Banners
5. Definitions and Key Terms
Glossary:
- Business Name: Ensure consistency and use relevant keywords.
- Category: Choose the most accurate primary and secondary categories.
- Services: List specific services with relevant keywords.
- Business Description: Briefly explain your business, including key terms.
- Location/Area Served: Include locations you serve to improve local search.
- Attributes: Add details like “family-friendly” or “wheelchair accessible.”
- Photos: Include high-quality photos with descriptive captions.
- Reviews: Encourage keyword-rich customer reviews.
- Questions & Answers: Add FAQs with relevant keywords.
- Posts: Use posts to highlight offers, events, or news with keywords.
- Website Link & Landing Pages: Link to optimized pages with targeted keywords.
- Special Offers: Promote discounts or promotions with relevant terms.
- Appointments/Booking: Include scheduling options with clear calls to action.
6. Procedure Details
6.1. Preparation and Prerequisites
- Format: JPG or PNG file type.
- Size: Between 10 KB and 5 MB.
- Recommended resolution: 720 x 720 pixels.
- Minimum resolution: 250 x 250 pixels.
- Quality: The photo should be in focus with appropriate lighting, and not contain excessive edits or use of filters.
6.2 Timeline for Task Completion
This may take within a day to complete.
6.3. Step-by-Step Procedure
The recommended Google My Business cover photo size is 1024 x 576 pixels (16:9 aspect ratio). The minimum size is 480 x 270 pixels, and the maximum size is 2120 x 1192 pixels. Following these dimensions and aspect ratio allows the image to display properly in Google Search & Maps.
In some cases, you may want to try the following dimensions:
- 854 x 480 pixels
- 960 x 540 pixels
- 1280 x 720 pixels
- 1366 x 768 pixels
Depending on your image, a dimension listed above may work better than the recommended image dimension. Generally, you’ll want to avoid cover photos that are less than 720 pixels in width due to their low quality appearance.
Me Personally, I use a squared image 720×720 pixels to display the Image Banner properly.
6.4. Tools and Resources
Software Tools
- Adobe Photoshop
- Figma
7. Documentation and Record Keeping
Documentation Requirements:
- Sign in to to your profile on desktop
- Select the location to manage (if multiple locations)
- Click the Add photo button
- Select the Cover photo option
- Choose a photo to upload
8. Procedure Review and Update
Review Frequency:
- Photo is in-focus and high resolution
- Cover photo size should be at least 720 pixels wide
- Use the cover photo to promote new products or services
- Showcase popular products or team members (for service-based businesses)
- Check cover photos after they’re uploaded (mobile and desktop) to ensure proper display