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Social Media Banners

1. Procedure Title

Name of the Process: Social Media Banners

2. Purpose

Brief Description: Social media banners enhance brand awareness, promote products and events, grab attention, boost credibility, communicate key messages, and ensure brand consistency across platforms. They help engage audiences and reinforce a professional image.

3. Scope

Involved Areas: Graphics

4. Responsibilities

Roles and Responsibilities: 

  • Graphics: Key responsibilities when creating social media banners include defining the purpose, aligning with brand identity, ensuring visual appeal, crafting clear messaging, optimizing for platforms, considering the audience, maintaining accessibility, and reviewing for quality.

5. Definitions and Key Terms

Glossary: 

  • Design Elements – Use clear typography, a strong color palette, and engaging imagery while maintaining visual hierarchy and branding.
  • Technical Aspects – Ensure high resolution, proper aspect ratio, and optimized file format for clarity.
  • Content Strategy – Include a compelling call-to-action (CTA), relevant hashtags, and messaging tailored to your target audience.
  • Platform-Specific Sizes – Follow recommended dimensions for Facebook, Twitter, Instagram, LinkedIn, and YouTube.

6. Procedure Details

6.1. Preparation and Prerequisites

To prepare for creating social media banners, define your objective and target audience, ensuring the design aligns with their preferences. Choose the right platform and follow size guidelines. Gather branding elements like logos, colors, and fonts for consistency. Plan concise content with high-quality visuals and a clear call-to-action (CTA). Use reliable design tools like Canva or Photoshop and optimize for mobile viewing. Finally, review and finalize the design, checking for clarity, readability, and accuracy before publishing.

6.2 Timeline for Task Completion

Creating Social Media Banners could be done within the day.

6.3. Step-by-Step Procedure

Sizes to use (tweak size as needed)

  • Facebook Page  – 820 pixels wide by 312 pixels-
  • Twitter – 1500 pixels wide by 500
  • Linkedin Showcase Page – 1128 (w) x 191 (h) pixels
  • YouTube – 2560 x 1440

 

Notes:

  • Always test banners both on desktop and mobile. For Linkedin, you can send and communicate to seo and graphics designers so they can test using our showcase pages.
  • We have prepared templates for the social media banners. You can use it or tweak if needed – https://drive.google.com/drive/folders/1JEKzhBVHhaaAqXTRAhSoMYAKuiJa5Vwt?usp=sharing
  • For Linkedin and YouTube, there’s a safe area on the banner where the image is visible on both desktop and mobile without cropping. 

 

YouTube sample safe area:

LinkedIn sample safe area:

 

6.4. Tools and Resources

Graphic Design Tools

  • Canva – User-friendly, with pre-made templates.
  • Adobe Photoshop – Advanced editing and customization.
  • Adobe Illustrator – Ideal for vector graphics and branding.
  • Figma – Great for collaboration and design consistency.

 

Stock Image & Icon Resources

  • Unsplash / Pexels / Pixabay / 123rf – Free high-quality images.
  • Freepik / Flaticon – Icons, vectors, and illustrations.

 

Color & Font Selection Tools

  • Coolors.co – Color palette generator.
  • Google Fonts / Adobe Fonts – Free font collections.

7. Safety and Compliance Measures

Applicable Regulations: Follow platform guidelines for size and content, and use only licensed assets to avoid copyright issues. Ensure brand consistency and avoid misleading content, offensive visuals, and trademark infringement.

8. Quality Control and Evaluation Metrics

Performance Indicators: Evaluation can be conducted with the help of your team by reviewing and testing the social media banners to ensure quality before uploading.

9. Exception and Problem Handling

Always create backup files and rename them in a structured format to allow for easy re-editing in case of changes to the social media banners.

10. Documentation and Record Keeping

Documentation Requirements: You can create folders to the google drive link from client (link for client projects) for documentation and also a backup.

11. Procedure Review and Update

 

Review Frequency: Social Media Banner sizes may change in the future because of the updates made in different social media platforms.

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On this page

  • 1. Procedure Title
  • 2. Purpose
  • 3. Scope
  • 4. Responsibilities
  • 5. Definitions and Key Terms
  • 6. Procedure Details
  • 6.1. Preparation and Prerequisites
  • To prepare for creating social media banners, define your objective and target audience, ensuring the design aligns with their preferences. Choose the right platform and follow size guidelines. Gather branding elements like logos, colors, and fonts for consistency. Plan concise content with high-quality visuals and a clear call-to-action (CTA). Use reliable design tools like Canva or Photoshop and optimize for mobile viewing. Finally, review and finalize the design, checking for clarity, readability, and accuracy before publishing.
  • 6.2 Timeline for Task Completion
  • 6.3. Step-by-Step Procedure
  • 6.4. Tools and Resources
  • 7. Safety and Compliance Measures
  • 8. Quality Control and Evaluation Metrics
  • 9. Exception and Problem Handling
  • Always create backup files and rename them in a structured format to allow for easy re-editing in case of changes to the social media banners.
  • 10. Documentation and Record Keeping
  • 11. Procedure Review and Update